How to Market a Web Hosting Business
Have a good product and the only thing you might have is a customer. There are so many businesses competing for consumers.
But do not be afraid. With a few simple techniques, and a little persistence, you can get a web hosting business with decent traffic.
1. Social Network
You may be familiar with social networks like Facebook, Twitter and LinkedIn. What you might not realize is that this social network can be a powerful marketing tool, when they are used wisely. Start by creating an account for your business on every major social network. Before you start adding friends or adding followers, make sure you fill out your profile with information about the company, pictures, and links to your website. As a general rule, don’t post promotions immediately. Establish yourself as an interesting person to follow. Post links to articles that are relevant to industry news and build in the technology community. This takes time but, after you get loyal followers, you will be surprised how many of them turn into customers.
2. Search Engine Optimization
SEO is a term that is often discussed in cyberspace, especially those struggling in online marketing. Your site more often appears on search engines, the more customers will get. This is a one-to-one ratio. If you are not familiar with SEO, you should often visit one of the many SEO forums and start reading. It’s not complicated, but improving SEO is a skill. A good way to get started is to use tools like Google Analytics to see what search terms people are using to find sites. After knowing what people are looking for, start seeding your site with these terms to increase relevance in search. You can also improve SEO by getting backlinks from other websites in your industry.
A backlink sounds like: a link or link back to your site from another site. Backlinks indexed by Google and some high profile backlinks can send up to a list of search results. The more popular the site links back to you, the better. Consider requesting a backlink by offering a product or service, or by reviewing other providers. Backlinks grow as naturally as a business grows, so the real menial work comes at the start. Don’t despair if you don’t see results immediately. Chances are, when they start seeing results, they will be like snowballs quickly.
4. Press Releases
Press Releases will get you attention immediately, and they can be great for marketing certain products or promotions. There are many sites where you can send Press Releases for free, and paid for releases will be indexed faster and more comprehensively. If your release is very newsworthy, you can send it to local newspapers and radio and television stations.
5. Email Newsletters
Email Newsletters get your message to people who care to hear it: pick-in your customers. There are many email newsletter platforms that can be used to manage your contacts and automate messages. Most of these costs are under $ 30 / month and include widgets for your website. Start sending monthly newsletters about the latest things in your company with special promotions only for readers of the bulletin.
6. Buy Ads
Buying advertising is a classic, trying advertising tactics that work well in conjunction with other forms of online advertising to grab consumers’ attention and drive sales. Buy ads that work well on forum or magazine sites, where readers spend a lot of time. Buying advertisements can be expensive, so, to maximize your ROI, you have to wait until you have a special promotion or new product line before buying them.
Free classifieds, there are thousands out there, and they are truly sought after by consumers every day. maybe you won’t be able to enter ads without getting flagged, but free prizes, free trials and contests are a fair game for the most classified sites. Make posts classified into your weekly schedule and benefits will accumulate over time.
Writing articles with research results may not be easy, but the results can be exponential. If you write something and visitors want to read (and include a link back to your website) people will follow it just to learn more about you. There are many free article submission sites that you can follow. An article can continue to drive traffic for months, and get you noticed, two things that are good for your business. Writing one really good article and impressing the reader is far more powerful than twenty mediocre articles and no one wants to read.
9. Forum Participation
Forums are communities, participating in discussions and making friends is like a private network. Build trust with the people you meet. Contribute with interesting information or helpful information. Establish yourself as an expert in your field and be sure to include a link to your website in your signature. Many no follow forums may not get indexes directly, but if you do a good job, they will be followed.
10. Customer Reviews
Customer reviews are an important part of any established business. Reviews allow current customers to express themselves and share their experiences and they allow new customers to learn about your business. As a business, you can learn a lot from customer experience. If you try to provide service to customers, it will be reflected in the reviews. You might want to consider partnering with a third-party review service. This lends the authenticity of your friends’ reviews, so customers know they are real and contained.