What is Google Sitelinks

By | April 15, 2020


What is Google Sitelinks?


The existence of Google Sitelinks in the search results of the world’s largest search engine, Google, has been very popular and makes the results of organic site traffic a site can increase dramatically.


Because, Sitelinks are sometimes assumed to be a good SEO optimization result and are counted successful in a blog. And in fact, these sitelinks are something that appears automatically, which means, Google makes an automatic algorithm of the results / appearance, so we can barely make it manually. Google is keeping the algorithm secret, so we don’t know very well how we should optimize our site to get those sitelinks. So What Are Google Sitelinks?

Introducing Google Sitelinks


From the explanation given by Wikipedia

SITELINKS ARE HYPERLINKS TO SUBPAGES WEBSITE THAT APPEAR UNDER CERTAIN GOOGLE LISTINGS IN ORDER TO HELP USERS NAVIGATE THE SITE. THE SITE OWNER CANNOT ADD ANY SITELINKS; GOOGLE ADDS THEM THROUGH ITS OWN SECRET AUTOMATED ALGORITHMS.


Sitelinks aim to help users to easily navigate a site to the number of pages they are looking for. The appearance of sitelinks is intended to facilitate the search for information to the sub-pages of a site. In the end, these sitelinks are preferred for users.

Clearly sitelinks are a collection of links divided into two columns located under the main page in the results of a search. To be more concise, this is what is meant by sitelinks:


As seen in the picture above, Google’s search engine shows the main pages and subpages of the well-known web: ShoutMeLoud . The main page in question is the title of the ShoutMeLoud and its description. While sitelinks are certain pages that are divided into two columns located under the main page itself. In the picture, ShoutMeLoud generates 6 subpages in other words 6 sitelinks which direct you to certain pages that are considered important for Google’s algorithm, so that we as users will be easier to open certain pages to find information.

Inadvertently, it turns out KEVIRITE.COM also has sitelinks. During this time I did try to get those sitelinks even though there is no sure way to get them because Google uses a secret algorithm without telling me how to make sitelinks appear. Google makes it automatically, not like making Google Authorship that has been shut down by Google itself. Google Sitelinks owned by KEVIRITE.COM  looks like this:


In some time which is actually quite a long time I did specifically spend time to learn how to work these sitelinks. From various sources that I read, the emergence of sitelinks is actually evidence of how a webmaster’s success in optimizing on-page SEO on his blog.

In addition, the on-page structure within a site must be clarified. Navigation becomes the most important thing because Google itself suggests that a site has a good navigation menu so that visitors can easily access the pages in it to make it more accessible, so visitors can easily find something that he is looking for.

Is Google Sitelinks Really Important for a Blog?


Put simply, Google Sitelinks is certainly important to have by a blog. As I said before, Google Sitelinks is one proof of the success of a webmaster in optimizing his site.

Google explains that sitelinks are important because users will be helped to easily navigate certain pages of a site directly from search results. Furthermore, of course this will save the user’s time and make it easier to find what information he is looking for quickly directly from the search engine without having to first enter your site. In essence, sitelinks provide the best results from a search in a relatively short time.

In addition, if you have a brand, sitelinks are of course important. Not all sites indexed on Google have sitelinks, and incidentally we can’t make them manually. Google automatically presents sitelinks in search results for certain sites. And in this case, having sitelinks is of course a distinct advantage of search results.

Another important thing, sitelinks can have the following effects:

  • Help build a reputation for a brand.
  • Increase visitor / user confidence in a site / brand
  • Includes a wider SERP
  • Increase click-through-rate (CTR)
  • Increase the strength of internal links / pages


So How Do I Make Google Sitelinks For My Site?


As I said earlier, Google Sitelinks aren’t something that can be created manually. The Google team automatically provides it for certain sites in search results. And officially, Google doesn’t tell us how sitelinks can be made.

From my experience, bringing sitelinks is a difficult matter. It took me a long time and research, and even then I found it accidentally when I wanted to change the description of this site and wanted to see if it has changed in search results or not. And apparently sitelinks for naminakiky.com appear. What’s confusing, when I test in another browser, sitelinks for naminakiky.com don’t appear. Initially I used Firefox to see it. In Firefox sitelinks naminakiky.com appear, but not in Chrome. I am also quite confused about this.

From my research and experience, here are the things I do on the naminakiky.com blog:

  • Make important pages that are ‘always’ on a site, such as About, Privacy Policy, Contact Me, and make a clear description of each page.
  • Arrange the page in a neatly arranged navigation. On naminakiky.com, I separate the menu pages by category in terms of placement in navigation. This certainly will differentiate how visitors to this blog access certain pages and certain categories of navigation menus that are clearly structured.
  • Make the navigation menu on your site appear both on the homepage and other pages, such as in writing and other pages.
  • Also make sure you delete the pages that are reported as 404 error not found. Check the webmaster tool account for your blog and delete any problematic URLs.
  • Make sure Robot.txt doesn’t block important pages on your site.
  • The rest, simplify the hierarchy or page structure on your site.


For now, those are some things I did before sitelinks appeared for this site. From some sources that I read, here are some tips for bringing up Google Sitelinks:

  • Use a unique brand
  • Make a good and clear structure
  • Create an xml sitemap
  • Create quality and important content for users
  • Connect related articles in your blog, in addition to related posts, you can use internal links which are also important to reduce the bounce rate.
  • Sitelinks are one of the results of SEO techniques, and understand the basics of SEO before struggling to get it.


Google Sitelinks become something that is quite valuable for webmasters, especially for a brand. Sitelinks actually affect visitors to click on the results of a site that appears, just like the presence of the Google Authorship feature, a feature that is now turned off by Google itself. I think that Google Sitelinks is an important existence for a site, and do you also have it?


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